30
April
2011
App Discovery
Tejora's experience has helped its customers achieve significantly higher app search and discovery and pleasurable end-to-end user experience with zero billing friction allowing customers to focus on the quality of content provided to the app users.
Almost 80 percent of respondents said that the Quality of the brand's app makes the brand more Trustworthy. 72 percent said they were more likely to engage with a brand if they had a good app
GetJar's Global Consumer Survey
GetJar's Global Consumer Survey
Tejora believes it is essential to engage and retain the app users brand loyalty and our quality conscious approach to mobile application development strategy is centered around the end user experience.
Mobile apps today are facing similar issues to the eye ball retention issues faced by websites in the last decades. Consumers have a limit to the number of apps they can visit - so consumers use a very select set of apps every day. It takes an extremely compelling app to break into the consumers' mindspace.
Search Engines (Google, Bing, Yahoo), Syndication Technologies (RSS, Atom) Social Filters (Facebook, Twitter) have long aided discovery for websites and content. The mobile app discovery space is still developing at this point & clear space leaders are yet to emerge. Coupled with a lack of standardization around data usage & synchronization among mobile apps, consumer stickiness is limited to a group of go-to apps. Getting consumers to switch over to your organizations' mobile app is a huge challenge.
Tejora's solution for app discovery
- Visibility across Search engines like Google or Microsoft?
- Deployment to mobile OS vendor marketplaces like Apple iOS, Google Android, Microsoft's Windows Phone?
- Deployment to large 3rd party app marketplaces such as Amazon & Getjar
- Deployment to 3rd party app marketplaces such as:
- Publishing the app on Pure App Search plays such as:
- Publishing the app on Social App Discovery solutions such as:
